![]() ![]() Those travelers had abandoned Braniff Airways during the early 1980s after the company’s critical feeds were cutoff over many of its bread and butter routes that served business travelers. For the other carriers at DFW to match Braniff would cause their costs to rise that they would need a 95 to 100 percent Load Factor, whereas Braniff could breakeven in the 60 to 65 percent range.īraniff’s strategy to operate as a full service major carrier did not work once again. ![]() In a letter to employees in Braniff Update Employee Newsletter, President Bill Slattery outlined the Company’s new program for a return to profitability, which called for a change in pricing and service to gain market share at the DFW hub, which should bring Available Seat Mile costs down to 5.25 cents from the current 8.4 cents to 8.9 cents. Braniff announces to its employees that it must change its strategy or its losses will continue.
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